09 March 2009

Fair Trade for Cadbury's Dairy Milk

One of the best pieces of news I have heard in a long while is the decision by Cadbury to turn their brand leader into a Fair Trade product from Autumn 2009. Apart from the fact that it is my favourite chocolate, and so I will not have to feel guilty about enjoying it, it is also one of the most popular brands of confectionery in the UK and this new turn of events will bring enormous benefits to the Ghanaian farming communities that produce the cocoa that goes into the product.

Cadbury's was, of course, begun by a Quaker family, and people of this particular religious persuasion are well known for their social concern and action (and chocolate: Fry's, Rowntree's and Cadbury's were all originally founded by Quaker families noted for their philanthropy). In particular, Cadbury's developed Bournville (now a district of Birmingham) for its workers, providing them with good-quality housing as well as good working conditions. This clear action on behalf of the world's poor in modern times is a welcome restatement of those old values.

Cadbury's has even decided to absorb the costs of going fair trade and will not be passing on the cost to the consumer. Whilst I am pleased that my favourite treat will not cost me anymore, I am more pleased for the indication that it seems, for Cadbury's, people are more important than profits.

I would like to see more companies doing this kind of thing, and doing it not just because the public applies pressure for it but because it is right. Too long the wealthy West has exploited the Third World. We cannot morally continue to grow rich and feed off the fat of the land whilst keeping the people who farm it in poverty. If they have something we want we should be willing to pay for it.

So, Cadbury's, in the words of the old TV advert, 'Award yourself the CDM.' Well done! Keep up the good work.

For more information, simply google 'Cadbury Fair Trade'.

1 comment :

  1. Hey Desmond, thanks for your kind words.

    We're very excited and will continue to blog all our adventures in Fairtrade on cadburydairymilk.typepad.com

    Lea (the blog editor) :-)